SEGEN TANZANIA

ABOUT THE PROJECT

As one of Africa's leading renewable energy distributors, Segen expanded its operations into Tanzania with the ambition of establishing a strong market presence from day one. 78inc partnered with the brand to lead its market launch, delivering an integrated rollout that introduced Segen to the Tanzanian renewable energy sector with clarity, consistency, and impact. Our role extended beyond launching the brand. We developed and executed a comprehensive marketing strategy that combined digital media, exhibition management, event execution, and branded promotional merchandise to create a seamless brand experience across every customer touchpoint. From managing Segen's presence at key industry expos and organizing launch activations to producing high-quality promotional materials, every initiative was designed to strengthen brand visibility and build credibility within the local market. Alongside on-ground activations, we implemented a digital marketing strategy that positioned Segen as a trusted renewable energy partner for installers, distributors, and businesses across Tanzania. Through strategic content, targeted campaigns, and coordinated brand communications, we helped establish a strong market presence while supporting the company's long-term growth objectives in one of East Africa's fastest-growing renewable energy markets.

• Service

  Market Launch Strategy, Digital Marketing, Exhibition Management, Event Management & Promotional Merchandise

• Industry

  Renewable Energy

• Published

  July 2026