BE TANZANIA

ABOUT THE PROJECT

Blue Escapes came to us as a premier marine adventure company — known for immersive catamaran excursions, diving, and a genuine commitment to sustainability and marine conservation in the Indian Ocean. Founded by Jigar Kothari, the brand was ready to evolve beyond marine exploration. We led a complete rebrand from Blue Escapes to Be Tanzania — "Go Beyond" — crafting a fresh, youthful identity that stayed professional while feeling fun and adventurous. The work went well past the logo. We developed a unified business and go-to-market strategy that expanded the offering to include safaris and cultural experiences, with sustainability kept firmly at the core. From there we rolled out a 360° marketing approach, combining brand storytelling with targeted digital campaigns to position Be Tanzania as a leader in transformative travel — and to deepen relationships with international universities. Our digital strategy targeted key university cities and international travelers, built around keywords like "travel with purpose," "holistic travel," and "sustainability." Through digital ads, content marketing, and social media, we connected with students, young professionals, academic institutions, and corporate partners — establishing Be Tanzania as a recognised name in purpose-driven, sustainable travel.

• Service

  Rebranding, Business Strategy, GTM Strategy, 360° Marketing & Digital Strategy

• Industry

  Travel & Tourism

• Published

  Oct 2024 - 2025